Interview: Photographer Pietro Piacenti (Italy)

Can you tell us a little about you?

He is an international fashion photographer specializing in advertising and commercial photography, fashion photography, company catalogues, look books, commercial advertising photography, creative still life, for e-commerce, industrial photography and institutional portrait.

What is photography?

It is the first means of introducing yourself to your audience, who tells you about you without distorting reality. To be a winning photo, it must achieve its purpose without being explained. Remember that there is no second chance to make a good first impression. I'm Pietro Piacenti and I'm a professional photographer from Rome. Born in Ambato, Ecuador, on 04/21/73

Having come to Italy at a very young age, at the tender age of 5, adopted by wonderful people, I have always dedicated myself to the world of communication, graphics and photography.

I have always liked expressing myself with images and allowing my creativity to become real. Creativity is my watchword.

I am the Art Director of Affari Visivi Studio, a communications agency with its own photography studio and we deal with graphics, web, social media, photography, post- production and other creatives like us, we offer many other services relating to our sector. Active since 1998 to date, 24 years of activity. My creativity allows me to be quoted in important sector magazines in both photography and communication.

Who is my target customer audience?

All those professionals and private individuals who believe that the substance must also be crowned with a beautiful appearance.

What attracts you most between two identical cars, one dirty and one clean?

Definitely clean, this applies to the images that you present to your audience, images of yourself, your products, your services. A beautiful image is worth a thousand words, especially in a world where we live online, with images and social media.

EVERY IMAGE HAS ITS HISTORY, EVERY IMAGE HAS ITS SUCCESS

How did you get into photography?

So, already during my academic period I was dealing with photography and communication. Although I graduated with top marks in law (following the diplomatic path), I never intended to practice, but I have always directed my work towards what were my greatest passions: graphics, photography and computers. . Already from high school, the subjects in which I excelled were artistic ones. The legal sector, however, was an additional tool that allowed me to better navigate my entire working career. Furthermore, knowledge of the laws was useful in dealing with "turbulent" customers, despite myself.

What was your first camera?

I was born with film. He started shooting with the Zenca Bronica ETR, the Hasselblad, with my father who was passionate I started with Pentax and Nikon, those cameras with easier formats and more accessible to everyone. As times and technologies evolved, I remember getting a POLAROID ONE STEP as a gift, fascinated by those almost instantaneous photos.

Then I switched to the Sony Cyber-shot DSC-F707 and then finally ended up with Canon.

How did you learn the technique? Did you start in analog?

As you can read, I started with analogue with numerous machines. The path of knowledge began in the field and was then perfected through photography courses. It's true that passion does a lot but techniques and studies are fundamental to do this job.

How did you choose the genre of photography you usually practice?

First of all out of passion, then because that's what the market requires. Today, with the fact that they would all like to be models or photo models, they mainly make photo books. Being specialized in fashion and commercial, I chose this path first and foremost, but I also work on weddings and other branches of photography.

Tell us about your professional evolution.

My professional evolution starts from graphics and graphic arts to lead to photography and combine the two professions together. In fact, in addition to being a photographer, I am also a postproducer and I would even say with some success. When other photographers ask me to post-produce their photos I can only feel proud of the esteem others have for me and my work.

Your relationships with models?

I consider myself a professional and professional for the way I relate to models and all those people who wish to be immortalized by me. It is certainly a very delicate area of work and in which one must act with rules and above all with respect. I was impressed by all the people I collaborated with, because I learned something from everyone and put my personal baggage aside. Then there are people with whom the feeling was particularly intense, always professional, with whom I would work a thousand more times.

Tell us about your double exposures.

Good question. I love the technical and the artistic and I think that in double exposures the two can be blended with excellent results. I started to get passionate about it after seeing it on the TV show True Detective. Once I start I can't help but make new ones. In fact, I hope to be able to have a solo show in who knows which gallery. Fingers crossed. For now, the works done have been mentioned by various American sites that deal with art.

Your most recent photographic work?

My most recent photographic work is a fashion editorial together with a wonderful team which will soon be published in various sector magazines.

What are your plans in the immediate future?

Dubai awaits me in the immediate future. We are evolving and growing with the numerous services we offer and thanks to a very important joint venture with another company we have decided to export our work and our art to that part of the globe.

Do you think there is a future for this profession?

For the profession, it certainly evolves, grows and changes. I think there is little future for those who do not adapt to the evolution of times and technologies.

How do you use the network and how much do you actually need?

I am a fervent supporter of the internet and social media. An excellent tool, if used as such, for the work and dissemination of your advertising. My works and clients mainly come from social media after they have seen my work.

What does photography mean to you?

it is my working world and my inner world, where I can express all of myself.

Please briefly describe your photography style for our readers.

I don't think I have a style because I like to create, experiment and maybe I portray the same subject in different ways to have different styles.

Where do you get inspiration from?

I find inspiration in every place, in every place, even a perfume can inspire me on the scene I want to create.

Do you think in advance what you want in the picture?

Ever, each of my photos is studied apart from the reportage ones, but I hardly leave the choice of my subject to chance.

Studio, on location or both?

Absolutely both, each has its own precise connotation.

What has been your most memorable session and why?

each session is memorable because each session has its own particularity in which different emotions are expressed