Interview: Photographer ModellFotograf Stockhom (Sweden)

Can you tell us a little about you?

I'm Jonas, or ModellFotografStockholm. I'v been running this concept for a couple of years, mainly shooting Model images and modelportfolios on the weekends for clients. On weekdays I do photographywork for businesses.

How and when did you get into photography?

Picked up the camera in 2006, selflearned. Started working as a photographer in 2009 doing portraits in a studio, and then just keept learning new things and get better. Photography business is not just about camera settings, it's about communicating with people, showing your work to the right clients and givning people a fun experince aswell as great pictures.

What does photography mean to you?

That's hard to anwser. I think it's both can be a way of expressing yourself tru 'the art' but it also has a way of being a part of your memory, you take a picture and then later that becomes your memory of that event or person. For me it's also much that I want to create someting, pictures is one of those things.

Please briefly describe your photography style for our readers.

I want images to talk, to communicate. Say: “Hello!” Be the person in the image, the better self. I love light and working both in the studio and outdoors. Outdoors you can use natual light, but then you need to adapt a loot how and where, so i usually use battryflashes outdoors/on-location now!

Where do you get inspiration from?

Life? I don't know, all the images, people, and experince from your life just becomes a part of your frame of mind. Maybe you see a image and later have and idea that's based partly on that image. Being in new places, meeting new people can help haveing new perspective!

Do you think in advance what you want in the picture?

Yes! And clients mostly don't know what they want, so it's your job to help them! You kind of try to figure out what they want by small talk in the begining of the shoot, and give sugestions. Most people just want to look good, and be able to relax infront of the camera.

Studio, on location or both?

All! Studio, indoor on-location, outdoor on-location, summer, winter, day, night, natural light, portable battryflashes.

Would you consider yourself a hobbyist or a paid professional?

I work as a photographer full-time.

What has been your most memorable session and why?

Again with the difficult questions! I love going out early in the summer, here in Sweden the sun goes up at 0400-05.00, and shoot in city center and it's almost empty! So peacefull!

Nikon or Canon? Favorite lens?

Nikon. For model images I think Nikkor 70-200mm is great. But you can use other lenses to for different kinds of imagery.

What is one piece of advice you would like to offer a new photographer looking to start their own business?

Do something simple! Just one thing first. Practice and be really good at that thing. And communicate simple messages to costumers, simple pricing that everybody understands.

What do you think of our new magazine?

Looks great man!

www.ModellFotografStockholm.com

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