Editorial: JUST RED By Pascal LATIL For JUST HAIR Coiffure

ELP Hair Production presents its latest creation for Salon JUST HAIR Coiffure, partner L'oréal, under the artistic direction of photographer Pascal LATIL.

The collection wants refined and very strong, commercial hairstyles very close to the customer of the brand. a disict very demanding in the image of JUST HAIR salons and their commitment to customers.

JUST HAIR is first and foremost a family history:

The family adventure began in 1997 with Michel MATTEACCI, a hairdresser since 1974.

Coming from the French group Studio 54, Michel MATTEACCI embarks on the entrepreneurial adventure accompanied by his wife, his oldest daughter and his son Albert SEJNERA.

In 1997, they create together a first salon with the JUST HAIR brand on the French Riviera

In 2015 Michel Matteacci's death but the desire to develop and continue this family story for his daughter and son-in-law will continue.

From 2015 to 2018

the SEJNERA couple will open three new JUST HAIR lounges.

today is 12 salon and two identities JUST HAIR & BASE 54

In 2015 the first collection capped by Laurie Cesari and Legros Romain will be released in shows.

In 2018 a second collection capped by Laurie Cesari and Legros Romain JUST HAIR "JUST RED" photography and directed by Pascal LATIL of ELP Hair Production

It is now the development of the franchise that is currently in vision with the arrival of son Enzo SEJNERA.

The family story continues at JUST HAIR.

JUST RED For JUST HAIR Coiffure - FRENCH BRAND Art Director & Photography / Retouch - Pascal LATIL Make Up : Stéphanie Joffroy Stylism : Véronique Suchet Models : Jessica, Coralie, Nathalie, Michael Communication & Artistic conception : ELP Hair Production With L’Oréal - Kérastase - GHD